Review: Suds & Soda - Style Over Substance
Monday, 29 December 2008

Making an entrance with a thumping, bold and breezy beat, please welcome Suds & Soda - a self-professed but anonymous Soho-based electro-glam duo. There's no question about it, the mysterious twosome (who by the way have a beautifully kitsch MySpace page) sure know how to lay down some beats. Influenced by the likes of fellow electro gems CSS and Ladytron, Suds & Soda master the art of electro so very well - in fact, as I listen my feet are itching to dance.


This track manages to blend mellow yet vibrant melodies with box fresh rhythms so that the end product is simply cracking

The nice thing about Style Over Substance is, well, self-explanatory. So often nowadays the electro music scene spews out the same old rhythm mixed with tunes that are really getting on a bit - but not Suds & Soda. Reminiscent of the sounds created by Hot Chip, this track manages to blend mellow yet vibrant melodies with box fresh rhythms so that the end product is simply cracking. This is especially true of the bridge between chorus to verse - it's pretty smooth. The lyrics too are something worth mentioning - a particular favourite of mine is ‘I like my men in cardigans' - I mean, don't we all? Exploring what it is to be ‘cool', the track is so self-aware that it becomes cool on a totally different level - not only does it sound good, but the fact that it is aware of itself as a particular genre lets the track take a new approach to electro music. The end line is particularly truthful, be sure to give it a listen.

On top of all that, the vocals are simply gorgeous and mix brilliantly with the tone of the track; it's really quite something. ‘Does that make them cool?' - yes, in fact, it does.


Listen to 'Style Over Substance'



Learn more about Suds & Soda
www.myspace.com/sudsandsodamusic

 

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